For Brain Awareness Week 2018, WIN collaborated with Oxford Sparks to present an immersive experience of some of Oxford's brain research. Members of the public were invited to submit ideas for fMRI scanner experiments; the winning experiment, suggested by Richard Harrow, aimed to find out how the brain identifies voices, and it was broadcast live on Facebook at the end of Brain Awareness Week. Over 3000 people visited the Brain Discovery Week website, with the series of Facebook Lives with researchers proving the most popular pages. The videos reached over 70,000 people worldwide via Facebook and YouTube. Read and watch more about WIN's experiment competition.
Meanwhile, other WIN researchers were running a variety of in-person activities for Brain Awareness week, including 'Left Brain/Right Brain' which explored gender differences; 'My Love Affair with the Brain' film screening and expert panel; 'Art, Illusions and the Visual Brain' at the Museum of the History of Science; and 'The Neurophysiology of Aesthetics' about the relationship between art, museums, and neuroscience. Read more about WIN's other 2018 Brain Awareness Week activities.