Betina Ip, Royal Society Dorothy Hodgkin Research Fellow, has written a book for children: The Usborne Book of the Brain. In an interview with Talitha Smith, she described her process:
"I started with a number of topics that I found interesting, such as vision and memory. When dealing with decision making, I got really stuck on how to visualise it for children. Then one day I watched kids keenly queuing for ice cream after school, and imagined how hard it must be for them to decide on what ice cream they want to eat. That sparked the idea of using a decision chain on buying ice cream. It is one of my favourite pages in the book. Together with the amazing creative team at the publisher we refined each page over many iterations until it was optimal. It was a fruitful collaboration."